African sound is at a point where the rest of the world have started tuning in and want to be more associated with the sound, rhythm and vibe. The sound is slowly spreading into Europe and America, international music companies are signing up more African artists to their roster in a bid to be part of the movement.
The talk of taking African sound to the world has always circled around the likes of Wizkid, Davido,Diamond Platnumz sometimes Tekno or a Tiwa Savage. Although the listed artistes are holding their own out there, yet there are a few others who have taken a quieter route to selling African music to the world. Here we hope to consider a few who have impressed on the international front although done without much pomp and pageantry.
Born Damini Ogulu, Spaceship Entertainment music star Burna Boy used to be one of the most underrated music talent in the industry in contemporary times. But ‘underrated’ tag is slowly fading off although the singer has not fully exploited his immense talent to maximum commercial success but he has come a long way.
In the present craze about selling Afrobeat to the world and the fact that Nigerian artistes are gunning for more international exposure, Burna Boy has pushed the course big time without much bragging. Apart from the likes Wizkid or Davido, Burna Boy has been high grade on the international front with the Afrobeat sound.
He has bagged several international collaborations without breaking a sweat about it. The ‘Ye’ crooner is the earliest contemporary artiste to bag a music deal with Island Records/Universal Music Publishing Company, an international music deal which many seem to have forgotten unfortunately.
When you hear a Burna Boy on an international feature you’re sure he would come correct on those records. Not forgetting he contributed to Drake – More Life playlist.
With his recent album selling out wide and topping international charts, Burna is also well loved internationally as fans flow to his lyrics everywhere and has been also featured by Major Lazer recently. Burna had a great year this 2018 and is now being compared to the likes of Davido and Wizkid.
If there is an Nigerian artiste enjoying a smooth sail on the international music scene it has to be Oluwatosin Ajibade better known as Mr Eazi. The ‘Open And Close’ crooner has several successes in pushing the African music to the larger world.
He was the first African music star to be named Apple Music ‘Up Next’ artiste, also the first to perform at James Corden’s ‘Late Late Show’. He has performed very well on collabos with foreign music stars most recently on Rudimental & Major Lazer – Let Me Live.
His latest album ‘Lagos to London’ is has had a huge success already and is now selling wide with a whooping 79 million streams worldwide.
Nsikayesizwe David Junior Ngcobo (born 11 February 1997), better known by his stage name Nasty C, is a South African rapper, songwriter and record producer.
He is one of the country’s most prominent performers, and he is widely regarded as one of the country’s best young rappers. Nasty C first came into limelight after his collaboration with fellow countryman Cassper Nyovest and Nigeria’s Afropop star Davido on his track ‘Juice Back Remix’ and since then has been soaring high on African charts.
His latest project ‘Strings and Blings’ received wide recognition both home and abroad,topping charts internationally and he was even invited to a lot of concerts and had time hanging out with the legendary 50cent.
Ebonyi state born Patrick Nnaemeka Okorie popularly known by his stagename Patoranking is among a few music stars who have gone really big without any scandal or controversy.
The dancehall star has performed on several global stages while keeping a fairly low profile. In 2015, Patoranking signed a deal with VP Records’ distribution arm VPAL Music to release his debut album.
He is the first African dancehall artist to partner with the world’s largest reggae company. VP Records has been home to Jamaican dancehall superstars like Sean Paul, Beenie Man, Elephant Man, Lady Saw, Mavado, Busy Signal and many more.
The ‘Girlie O’ crooner and colleague Mr Eazi would join the legendary Lauryn Hill for her ‘Miseducation’ tour in America. Recently, the Amari Musiq boss represented massively as the only African act at the Jamaican Jerk Festival in the USA. He performed in New York on Sunday the 22nd of July, 2018 with his band- Fire Republic. His inspirational music video ‘Heal The World’ also gained massive airplay in and out of Africa